Digital Marketing (Nanodegree Program)

Colleagues, in the “Digital Marketing - Nanodegree Program” you will gain real-world experience running live campaigns as you learn from experts. Skill-focused training modules include: 1) Marketing Fundamentals - Marketing objectives • Marketing channels • Target personas • Marketing fundamentals • Customer journey maps • Value proposition • Marketing metrics • Empathy maps • Competitive analysis • Content calendars • Branding strategy • Content marketing strategy • Marketing KPIs, 2) Marketing Data and Technology - Utm codes • Audience evaluation • MarTech fluency • Digital marketing metrics • Google analytics fundamentals • Digital marketing metrics • Marketing KPIs • A/B testing • Conversion tracking • Agile marketing, 3) Social Media Marketing - Social media advertising • Content calendars • Social media marketing platforms • Social media content • Digital marketing campaign evaluation • Target personas • Social media marketing • Social media campaign objectives • Facebook ads • Social media marketing metrics • Social media community management • Leveraging social media influencers, 4) Search Engine Optimization (SEO) - SEO audits • Link building • Keyword lists, 5) Search Engine Marketing (SEM) - Search text ads • Cost per click • Google ads • Search engine ad ranking • A/B testing • Keyword lists • Dynamic search ads • Digital marketing metrics, 5) Digital Advertising - Google ads • Native advertising • Ad campaign management • Audience targeting • Programmatic display advertising • Display advertising • Video advertising, and 6) Email Marketing - Email contact forms • Email marketing metrics • Email marketing content • Mailchimp • A/B testing.

Enroll today (teams & executives are welcome): https://imp.i115008.net/Qy5dmz 

Download your free Software Development - Career Transformation Guide. 

For your reading pleasure consider: 

1 - JavaScript Full Stack Developer: Capture the Job Offer and Advance Your Career (Audible) (Kindle)

2 - AI Software Engineer: ChatGPT, Bard & Beyond (Audible) (Kindle) 

3 - The Upskill Gambit - Discover the 5 Keys to Your Career and Income Security in the Digital Age (Audible) (Kindle) 

Much career success, Lawrence E. Wilson - Online Learning Central (share with your team)