Customer Analytics (Wharton Online)

Colleagues, with over 291k students enrolled the “Customer Analytics” program is part of the Business Analytics Specialization from Wharton Online. After completing the course learners will be able to: Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions. Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool. Communicate key ideas about customer analytics and how the field informs business decisions. And communicate the history of customer analytics and latest best practices at top firms. Gain highly marketable skills in Predictive Analytics, Customer Analytics, Marketing Performance Measurement And Management, and Regression Analysis. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Skill-based training lessons address: 1) Introduction to Customer Analytics, 2) Descriptive Analytics, 3) Predictive Analytics, and 4) Application/Case Studies. 

Enroll today (teams & executives are welcome): https://imp.i384100.net/kO0Dx3 

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Explore our Data-Driven Organizations Audible and Kindle book series on Amazon:

1 - Data-Driven Decision-Making  (Audible) (Kindle)

2 - Implementing Data Science Methodology: From Data Wrangling to Data Viz (Audible) (Kindle)

3 - The Upskill Gambit - Discover the 5 Keys to Your Career and Income Security in the Digital Age (Audible) (Kindle) 

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