Google SEO Capstone Project

Colleagues, the  Google SEO Capstone Project program provides you with a solid foundation in SEO including the different elements comprising a website optimization client report, and arm you with skills you need to develop a tactical approach to SEO.Whether you have successfully completed the other courses in the Search Engine Optimization specialization, this project is your chance to apply the knowledge you’ve acquired to practice important SEO tactics and optimize a site of your choice from the ground-up and go through each of the major steps needed to execute your strategy including keyword research, competitive analysis, improving the site’s meta-data and on-page elements.. Skill-based training modules include: 1) Gauging a Site's Opportunity for Improvement - identify an existing section of your (or outside) website by using your skills to gauge a website’s opportunity for improvement and higher ranking. Once you have selected a website, you will create an SEO pitch to internal stakeholders, or potential clients, on why or how the website should be improved. Finally, you will develop a list of metrics that will help gather the information you need to begin to develop your SEO strategy to monitor and engage success, 2) Initial Research Phase - initial research required to begin optimizing a website. This milestone has three main activities including developing a buyer persona, conducting keyword research, and performing competitive research.The information you gather from this research process will help you develop a successful strategy for the website. 3) Conducting a Content Audit and Technical Review - examine the content of your competitors’ sites through a content audit to better position your own SEO campaign. You’ll also conduct an internal content audit to compare your site to those of your competitors and identify areas for improvement. In the final part of the milestone, you’ll perform a technical review of the site to identify any technical factors that may impact the ranking of the website, and 4) Milestone 4: Presenting Your Findings - develop a comprehensive presentation representing all the work you have done throughout the course. Using a standard outline, you’ll create one cohesive Word document and present your findings, analysis, and recommendations to your peers. The final presentation will also include a video in which you present your case to a potential client or employer outlining how your SEO strategy will improve ranking and business.

Enroll today (individuals & teams welcome): https://tinyurl.com/55n3zez4 

Much career success, Lawrence E. Wilson - Online Learning Central