Google Digital Marketing & E-commerce

Colleagues, the Google Digital Marketing & E-commerce program will equip you for career and income growth. 86% of business leaders report that digital commerce will be the most important route to growth. There are over 213,000 open jobs in digital marketing and e-commerce with a median entry-level salary of $59,000. This program includes over 190 hours of instruction and practice-based assessments, which simulate real-world digital marketing and e-commerce scenarios that are critical for success in the workplace. The content is highly interactive and developed by Google employees with experience in the field. Skills you’ll gain will include: Developing digital marketing and e-commerce strategies; attracting and engaging customers through digital marketing channels like search and email; measuring marketing analytics and sharing insights; building e-commerce stores, analyzing e-commerce performance, and building customer loyalty. Platforms and tools you will learn include: Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp, Shopify, and Twitter. Skill-based training modules include: 1) Foundations of Digital Marketing and E-commerce - Define the fields of digital marketing and e-commerce, Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist, Explain the concept of a marketing funnel, Understand the elements and goals of a digital marketing and e-commerce strategy; 2) Attract and Engage Customers with Digital Marketing - Recognize strategies to build brand awareness among potential customers, Explain the purpose of SEO (search engine optimization) and essential SEO terms, Optimize website content for SEO, Understand search engine marketing (SEM) and how it benefits businesses; 3) From Likes to Leads: Interact with Customers Online - Understand how email marketing fits into a digital marketing strategy, Write effective email copy, subject lines, and preview text, Test, execute, and optimize an email marketing campaign, Measure and analyze email campaign results; 4) Think Outside the Inbox: Email Marketing - Understand how email marketing fits into a digital marketing strategy, Write effective email copy, subject lines, and preview text, Test, execute, and optimize an email marketing campaign, Measure and analyze email campaign results; 5) Assess for Success: Marketing Analytics and Measurement - Define media planning and strategies, Describe what defines a successful marketing campaign, Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy, Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights; 6) Make the Sale: Build, Launch, and Manage E-commerce Stores - Understand essential e-commerce strategies and practices, Explain what e-commerce stores and platforms are and how they work, Create an engaging customer experience online using best practices, Set up a mock e-commerce store using Shopify; and 7) Satisfaction Guaranteed: Develop Customer Loyalty Online - Identify common strategies for building customer loyalty in e-commerce, Successfully manage client relationships and measure satisfaction, Find, apply for, and prepare for interviews and jobs, and Create  a portfolio and/or resume to present to employers. 

Enroll today (teams & execs are welcome): https://tinyurl.com/4kn7rdhw  

Download your free Software Development - Career Transformation Guide. 

For your reading pleasure consider: 

1 - JavaScript Full Stack Developer: Capture the Job Offer and Advance Your Career (Audible) (Kindle)

2 - AI Software Engineer: ChatGPT, Bard & Beyond (Audible) (Kindle) 

 

3 - The Upskill Gambit - Discover the 5 Keys to Your Career and Income Security in the Digital Age (Audible) (Kindle) 

Much career success, Lawrence E. Wilson - Online Learning Central (share with your team)  

Google UX Design Professional Certificate

Colleagues, in the Google UX Design Professional Certificate program you will learn in-demand skills at your own pace, no degree or experience required. There are over 138,000 open jobs in UX design with a median entry-level salary of $112,000. Follow the design process: empathize with users, define pain points, ideate solutions, create wireframes and prototypes, test and iterate on designs. Understand the basics of UX research, like planning research studies, conducting interviews and usability studies, and synthesizing research results. Apply foundational UX concepts, like user-centered design, accessibility, and equity-focused design. Create a professional UX portfolio that includes 3 end-to-end projects: a mobile app, a responsive website, and a cross-platform experience. Gain valuable skills and knowledge in User Experience (UX), Prototype, Wireframe, User Experience Design (UXD), UX Research, Mockup, Figma, Usability Testing and UX design jobs. Skill-based training modules include: 1) Foundations of User Experience (UX) Design, 2) Start the UX Design Process: Empathize, Define, and Ideate, 3) Build Wireframes and Low-Fidelity Prototypes, 4) Conduct UX Research and Test Early Concepts, 5) Create High-Fidelity Designs and Prototypes in Figma, 6) Build Dynamic User Interfaces (UI) for Websites, and 7) Design a User Experience for Social Good & Prepare for Jobs. The Applied Learning Project includes over 200 hours of instruction and hundreds of practice-based activities and assessments that simulate real-world UX design scenarios and are critical for success in the workplace. 

Enroll today (teams & execs are welcome): https://tinyurl.com/3dzk7a34 

Download your free Software Development - Career Transformation Guide. 

The Interview Prodigy book series:

1 - JavaScript Full Stack Developer: Capture the Job Offer and Advance Your Career (Audible) (Kindle)

2 - AI Software Engineer: ChatGPT, Bard & Beyond (Audible) (Kindle) 

3 - The Upskill Gambit - Discover the 5 Keys to Your Career and Income Security in the Digital Age  (Audible) (Kindle) 

Much career success, Lawrence E. Wilson - Online Learning Central (share with your team)

Python for Everybody Specialization

Dev colleagues, join over 1.6 million learners who have taken the “Python for Everybody Specialization” program. Develop programs to gather, clean, analyze, and visualize data. Learn to Program and Analyze Data with Python. Gain high-demand and highly marketable skill in Json, Xml, Python Programming and Database (DBMS). Learn from university and industry experts. Master a subject or tool with hands-on projects. Develop a deep understanding of key concepts. Earn a career certificate from University of Michigan. This Specialization builds on the success of the Python for Everybody course and will introduce fundamental programming concepts including data structures, networked application program interfaces, and databases, using the Python programming language. In the Capstone Project, you’ll use the technologies learned throughout the Specialization to design and create your own  applications for data retrieval, processing, and visualization. Training modules include: 1) Programming for Everybody (Getting Started with Python), 2) Python Data Structures, 3) Using Python to Access Web Data, 4) Using Databases with Python, and 5) A Capstone Project: Retrieving, Processing, and Visualizing Data with Python.

Enroll today (teams & executives are welcome): imp.i384100.net/Jz34o7 

Download your free Python, R, TensorFlow and PyTorch  - Career Transformation Guide. 

For your reading pleasure consider: 

1 - JavaScript Full Stack Developer: Capture the Job Offer and Advance Your Career (Audible) (Kindle)

2 - AI Software Engineer: ChatGPT, Bard & Beyond (Audible) (Kindle) 

 

3 - The Upskill Gambit - Discover the 5 Keys to Your Career and Income Security in the Digital Age (Audible) (Kindle) 

Much career success, Lawrence E. Wilson - Online Learning Central (share with your team) 

The Race for Quantum Computing: Who will achieve a strategic competitive advantage … China, Japan or the US? (Amazon audio & ebook)

Colleagues, according to the Future Forward: Exploring Tomorrow’s report entitled “China's Quantum Leap: The Internet Revolution of 2024” the PRC has taken a major step forward in the race for quantum supremacy. If this claim is valid the implications for technological transformation are enormous.

For a deeper dive on this matter read “The Race for Quantum Computing” (Audible) (Kindle) that clearly defines the global race for quantum computing among China, Japan and the United States. Moreover, it will identify the impact and consequences of winning this technological race … along with the strategic advantages that await the nation that wins this competition. These advantages include positive innovations in science, technology and finance. In addition, the outcome of this high stakes contest will have an immeasurable impact on military and intelligence gathering along with cybersecurity and encryption. Quantum computing is the next big technological frontier, and the race to build the first working quantum computer is heating up. A quantum computer is a type of computer that uses quantum bits, or qubits, instead of traditional bits, which allows for faster, more complex computations. This ability has the potential to revolutionize industries from finance to pharmaceuticals, and countries around the world are vying for supremacy in this field. In this article, we will explore the importance of winning the race for quantum computing and the implications for the global technological landscape.

The race for quantum computing is not just limited to the private sector, however. Governments around the world are also investing heavily in quantum research and development. In 2018, the US passed the National Quantum Initiative Act  (Daphne Leprince - February 9, 2019), which provides $1.2 billion over five years to support quantum research and development. China is also investing heavily in quantum technology, with the government aiming to build a $10 billion quantum research facility by 2024.

Access the Transformative Innovation book series on Amazon today:

 

1 - The Race for Quantum Computing (Audible) (Kindle) 

2 - ChatGPT, Gemini and Llama - The Journey from AI to AGI, ASI and Singularity (Audible) (Kindle)

3 - ChatGPT - The Era of Generative Conversational AI Has Begun (Audible) (Kindle)

Regards, Genesys Digital (Amazon Author Page) https://tinyurl.com/hh7bf4m9 

“Transformation of the Global Education System - The Disruptive Impact of AI, Mixed Reality and Next Gen Knowledge Workers” (new Amazon audiobook & ebook)

Colleagues, the aim of “Transformation of the Global Education System” (ebook) is to provide students, educators and administrators alike with valuable insights into the disruptive, yet beneficial, transformation which will occur in the global education system during the next 3-5 years and beyond. Although these trends will not happen immediately, their impact will be far-reaching and global in nature. This transformation will be driven by the combinatorial impact of artificial intelligence, mixed or immersive reality along with the rise of next generation knowledge workers across most industries and sectors. A heightened awareness of the coming transformation will enable all stakeholders to embrace rather than resist change … for the advancement of 21st century education and society. With the collaborative efforts of the teachers, parents, educators, and legislators, our educational systems would evolve to create more globally competent students. Each party as we've discussed explicitly in this chapter has a role to play in the development of the student/child. More importantly, the parent-teacher collaboration plays a more active role in the child/student's development in school. Equity should be promoted in our educational system like never before. Education should be available for every child. Educators and legislators should create more culturally diversified interpretations of the curriculum used in schools. We shouldn't promote the belief that supports Caucasian privileges while neglecting students of color.

Listen on Amazon Audible: https://tinyurl.com/2f3jnjts or 

Read the ebook today on Amazon Kindle: https://tinyurl.com/muak6whh 

This book is part of the “Learning Wizard” series: https://tinyurl.com/5rkcmx4m 

Learning Wizard: 

1 - The Upskill Gambit - Discover the 5 Keys to Your Career and Income Security in the Digital Age  (Audible) (Kindle) 

2 - Creative Problem Solving: Root Cause Analysis, 5 Whys, Feynman Technique and Beyond (Audible) (Kindle) 

3 - Transformation of the Global Education System - The Disruptive Impact of AI, Mixed Reality and Next Gen Knowledge Workers (Audible) (Kindle) 

4 - Gifted - Transform your life with lessons learned from the world’s most creative people (Audible) (Kindle) 

5 - The Art and Science of Learning - Ordinary Gifts … Exceptional Results (Audible) (Kindle) 

Much success, Genesys Digital  (https://tinyurl.com/bdeyw7he) (share with your team)