Google Digital Marketing & E-commerce

Colleagues, the Google Digital Marketing & E-commerce program will equip you for career and income growth. 86% of business leaders report that digital commerce will be the most important route to growth. There are over 213,000 open jobs in digital marketing and e-commerce with a median entry-level salary of $59,000. This program includes over 190 hours of instruction and practice-based assessments, which simulate real-world digital marketing and e-commerce scenarios that are critical for success in the workplace. The content is highly interactive and developed by Google employees with experience in the field. Skills you’ll gain will include: Developing digital marketing and e-commerce strategies; attracting and engaging customers through digital marketing channels like search and email; measuring marketing analytics and sharing insights; building e-commerce stores, analyzing e-commerce performance, and building customer loyalty. Platforms and tools you will learn include: Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp, Shopify, and Twitter. Skill-based training modules include: 1) Foundations of Digital Marketing and E-commerce - Define the fields of digital marketing and e-commerce, Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist, Explain the concept of a marketing funnel, Understand the elements and goals of a digital marketing and e-commerce strategy; 2) Attract and Engage Customers with Digital Marketing - Recognize strategies to build brand awareness among potential customers, Explain the purpose of SEO (search engine optimization) and essential SEO terms, Optimize website content for SEO, Understand search engine marketing (SEM) and how it benefits businesses; 3) From Likes to Leads: Interact with Customers Online - Understand how email marketing fits into a digital marketing strategy, Write effective email copy, subject lines, and preview text, Test, execute, and optimize an email marketing campaign, Measure and analyze email campaign results; 4) Think Outside the Inbox: Email Marketing - Understand how email marketing fits into a digital marketing strategy, Write effective email copy, subject lines, and preview text, Test, execute, and optimize an email marketing campaign, Measure and analyze email campaign results; 5) Assess for Success: Marketing Analytics and Measurement - Define media planning and strategies, Describe what defines a successful marketing campaign, Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy, Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights; 6) Make the Sale: Build, Launch, and Manage E-commerce Stores - Understand essential e-commerce strategies and practices, Explain what e-commerce stores and platforms are and how they work, Create an engaging customer experience online using best practices, Set up a mock e-commerce store using Shopify; and 7) Satisfaction Guaranteed: Develop Customer Loyalty Online - Identify common strategies for building customer loyalty in e-commerce, Successfully manage client relationships and measure satisfaction, Find, apply for, and prepare for interviews and jobs, and Create  a portfolio and/or resume to present to employers. 

Enroll today (teams & execs are welcome): https://tinyurl.com/4kn7rdhw  

Download your free Software Development - Career Transformation Guide. 

For your reading pleasure consider: 

1 - JavaScript Full Stack Developer: Capture the Job Offer and Advance Your Career (Audible) (Kindle)

2 - AI Software Engineer: ChatGPT, Bard & Beyond (Audible) (Kindle) 

 

3 - The Upskill Gambit - Discover the 5 Keys to Your Career and Income Security in the Digital Age (Audible) (Kindle) 

Much career success, Lawrence E. Wilson - Online Learning Central (share with your team)  

“The Upskill Gambit - Discover the 5 Keys to Your Career and Income Security in the Digital Age” - Amazon book (Audible) (Kindle)

Friends, if you want to discover the five keys to enduring career and earnings success then The Upskilling Gambit is for you (Audible) (Kindle). Join us for a journey that will transform your professional growth and unlock new opportunities for you and your organization. The global workforce - with an estimated 1 billion Knowledge Workers - has undergone a remarkable transformation from the Industrial Age to the Information Age and now entered the contemporary Digital Age. This transformation has been largely driven by technological advancements and economic cycles. In the Industrial Age the workforce was primarily characterized by manual labor, with individuals working in factories and other manufacturing facilities. Specialization and repetitive tasks were the norm, with limited opportunities for intellectual engagement or skill development. The Information Age also brought about a shift towards knowledge-based work, as industries began to rely on information processing and communication infrastructure. This led to the rise of white-collar jobs and a growing demand for skills in computing, data analysis and first generation robotics.

Thesis: A generational opportunity awaits all Knowledge Workers who focus on “Upskilling” their talents - across all industries, functional disciplines and geographic regions - in the new digital economy. Given the vast focus on job displacement due to technology innovation and business process improvement - in the near term - the upside growth potential in the medium-long term far outweighs the downside risk for all who invest in “Upskilling”.

Contents:

I - Introduction

II - Upskilling - The Big Picture

III - Skills Reign Supreme

IV - Career Myths vs. New Realities 

V - The Newest Normal

VI - The Upskilling Paradigm 

VII - The 5 Keys to Successful Upskilling

VIII - Future Demand for Jobs and Skills

IX - Upskilling Teams and Organizations

X - The Master Key - Value

XI - Taking Ownership … Taking Action

XII - Conclusions 

Our Mission: The purpose of this book is to enable and equip Knowledge Workers - spanning an array of disciplines and industries around the globe - with the methods and tools to optimize their career and earnings potential through multiple forms of Upskilling.

Best Practice: Knowledge Workers should proactively begin defining their Upskilling strategy early in their careers in order to gain the full advantage for their professional and income growth.

Success awaits you on your Upskilling journey!

“The Upskill Gambit” is the latest addition to our Learning Wizard book series:

1 - The Upskill Gambit - Discover the 5 Keys to Your Career and Income Security in the Digital Age  (Audible) (Kindle) 

2 - Creative Problem Solving: Root Cause Analysis, 5 Whys, Feynman Technique and Beyond (Audible) (Kindle) 

3 - Transformation of the Global Education System - The Disruptive Impact of AI, Mixed Reality and Next Gen Knowledge Workers (Audible) (Kindle) 

4 - Gifted - Transform your life with lessons learned from the world’s most creative people (Audible) (Kindle) 

5 - The Art and Science of Learning - Ordinary Gifts … Exceptional Results (Audible) (Kindle) 

Much success. Order today, Genesys Digital (Amazon Author Page) https://tinyurl.com/hh7bf4m9