Colleagues, the
Google Digital Marketing & E-commerce program will equip you for career and income growth. 86% of business leaders report that digital commerce will be the most important route to growth. There are over 213,000 open jobs in digital marketing and e-commerce with a median entry-level salary of $59,000. This program includes over 190 hours of instruction and practice-based assessments, which simulate real-world digital marketing and e-commerce scenarios that are critical for success in the workplace. The content is highly interactive and developed by Google employees with experience in the field. Skills you’ll gain will include: Developing digital marketing and e-commerce strategies; attracting and engaging customers through digital marketing channels like search and email; measuring marketing analytics and sharing insights; building e-commerce stores, analyzing e-commerce performance, and building customer loyalty. Platforms and tools you will learn include: Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp, Shopify, and Twitter. Skill-based training modules include: 1) Foundations of Digital Marketing and E-commerce - Define the fields of digital marketing and e-commerce, Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist, Explain the concept of a marketing funnel, Understand the elements and goals of a digital marketing and e-commerce strategy; 2) Attract and Engage Customers with Digital Marketing - Recognize strategies to build brand awareness among potential customers, Explain the purpose of SEO (search engine optimization) and essential SEO terms, Optimize website content for SEO, Understand search engine marketing (SEM) and how it benefits businesses; 3) From Likes to Leads: Interact with Customers Online - Understand how email marketing fits into a digital marketing strategy, Write effective email copy, subject lines, and preview text, Test, execute, and optimize an email marketing campaign, Measure and analyze email campaign results; 4) Think Outside the Inbox: Email Marketing - Understand how email marketing fits into a digital marketing strategy, Write effective email copy, subject lines, and preview text, Test, execute, and optimize an email marketing campaign, Measure and analyze email campaign results; 5) Assess for Success: Marketing Analytics and Measurement - Define media planning and strategies, Describe what defines a successful marketing campaign, Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy, Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights; 6) Make the Sale: Build, Launch, and Manage E-commerce Stores - Understand essential e-commerce strategies and practices, Explain what e-commerce stores and platforms are and how they work, Create an engaging customer experience online using best practices, Set up a mock e-commerce store using Shopify; and 7) Satisfaction Guaranteed: Develop Customer Loyalty Online - Identify common strategies for building customer loyalty in e-commerce, Successfully manage client relationships and measure satisfaction, Find, apply for, and prepare for interviews and jobs, and Create a portfolio and/or resume to present to employers. Enroll today (teams & execs are welcome): https://tinyurl.com/4kn7rdhw
Download your free Software Development - Career Transformation Guide.
For your reading pleasure consider:
1 - JavaScript Full Stack Developer: Capture the Job Offer and Advance Your Career (Audible) (Kindle)
2 - AI Software Engineer: ChatGPT, Bard & Beyond (Audible) (Kindle)
3 - The Upskill Gambit - Discover the 5 Keys to Your Career and Income Security in the Digital Age (Audible) (Kindle)
Much career success, Lawrence E. Wilson - Online Learning Central (share with your team)
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